Our Story & Mission

Brewing Equity in Every Bean

We're transforming the coffee supply chain through technology, transparency, and fair value distribution — so every stakeholder can thrive.

2030 Impact Roadmap
Target year: 2030 Program: Equity Adjustment
Updated:
Farmers Supported by 2030
Built from rollout capacity and active partner pipelines.
Verified Deals by 2030
Driven by active inventory, verified evaluations, and contract flows.
Countries Connected by 2030
Phased regional rollout with local onboarding support.
Farmer Value Uplift by 2030
Improves with transparency, quality verification, and better market access.
Our Journey

From Idea to Impact

2021 • The Beginning

A Shared Vision

Equity Coffee started with a mission: build a fair, transparent system that helps farmers capture more value while buyers access verified quality.

2022 • Pilot Program

First Connections

We validated that structured data, traceability, and clear deal workflows can reduce friction and unlock better pricing outcomes.

2023 • Platform Launch

Multi-Role Platform

Inventory, marketplace, evaluation, contracts, shipments, and invoicing come together into one flow — designed for real operators, not demos.

2024+ • Scaling Impact

Equity Adjustment

We’re expanding verification, quality tooling, and structured contract workflows to help the market reward quality and transparency more consistently.

Our Core Values

What Guides Us

Radical Transparency

Clear listings, verifiable quality, and accountable workflows — so trust is built into the system.

True Equity

Equity is not a slogan — it’s a design principle: fair value distribution, fewer middle gaps, stronger outcomes.

Quality First

We elevate standards through measurement, education, and feedback loops from farm to cup.

Sustainable Growth

Long-term relationships, environmental stewardship, and community impact matter more than vanity metrics.

Continuous Innovation

We build, test, and improve — with practical features that solve real supply chain pain.

Community Driven

The platform improves through collaboration across farmers, traders, roasters, evaluators, and partners.

Meet The Team

The People Behind The Platform

RO

ROBERT OUMA

Founder

Focused on building transparent tools that help farmers, traders, and roasters transact fairly with verified quality.

Ready to Brew Change Together?

Whether you're a farmer, trader, roaster, evaluator, or partner — there’s a place for you in building a more equitable coffee market.